Manage redirect rules with precision
Create, edit, and organize redirect rules with a visual editor. Support for exact match and prefix matching with bulk operations and conflict detection.
How the redirect rule engine works
The rules management system provides a visual editor for creating redirect rules without writing server configuration files. Each rule defines a source path, a destination URL, a match type, and an HTTP status code.
Source patterns support two matching modes: exact match for specific URLs, and prefix matching (starts_with) for handling entire path hierarchies. Exact matches use O(1) hash lookups at the edge, while prefix matches are evaluated in order of path length for deterministic behavior.
When you save rules through the editor, they are validated for duplicate source patterns and potential conflicts before being stored. The validation engine catches common mistakes like duplicate sources or invalid paths before they reach production.
Why teams choose this
Built for performance, reliability, and developer experience.
Visual Rule Editor
Build redirect rules with an intuitive web interface — no config files needed.
Exact & Prefix Match
Match URLs with exact paths or prefix-based starts_with patterns.
Conflict Detection
Automatic validation catches duplicate sources and conflicting patterns before save.
Bulk Operations
Select, edit, enable, or disable hundreds of rules at once.
Rules management use cases
Website migration
Map hundreds of old URLs to new paths when redesigning your site structure. Use prefix matching to handle entire directory trees in a single rule.
Vanity URLs
Create clean, memorable short URLs for marketing campaigns that redirect to deep product pages or landing pages.
URL canonicalization
Consolidate duplicate content by redirecting trailing slashes, www/non-www variants, and HTTP to HTTPS to a single canonical URL.
Localized routing
Set up rules that route users to language-specific paths based on URL prefixes or path segments.
How we compare
See how Redirections compares to alternatives.
Precision control over every redirect
The visual rule editor is designed for teams that manage redirect rules collaboratively. Each rule includes metadata fields for notes, tags, and labels, making it easy to understand why a rule exists months after it was created. Rules can be filtered and searched by any field, so finding the rule responsible for a specific redirect is instant.
Bulk operations let you select multiple rules and apply batch changes — enable, disable, or change status codes. This is especially valuable during large migrations where you need to activate hundreds of rules simultaneously after testing them.
The matching system uses two modes: exact matches for specific URLs and prefix matching for entire path hierarchies. Exact matches are evaluated first via hash lookup, followed by prefix matches sorted by path length. This gives you predictable, deterministic redirect behavior.
Related Articles
Mastering 301 and 302 Redirects: Technical SEO Best Practices
Utilizing 301 and 302 status codes correctly to preserve PageRank and manage site migrations.
Cloudflare Killed Page Rules: What It Means for Your Redirects
Managing redirects after Cloudflare deprecated Page Rules without being locked into a single provider.
10-Step Website Migration Checklist for Zero SEO Loss
A comprehensive technical playbook for executing website migrations with zero downtime.
Related features
Explore more capabilities that work great together.
Build your redirect rules visually
Start with exact matches and use prefix matching for path hierarchies. Free tier included.
No credit card required · Free tier available